Our Story
Vernacular at heart, global by nature — AJ-NAMO is an ethnic fashion house rooted in Tibetan dress heritage and contemporary design.
Brand overview
AJIANAMO (AJ-NAMO) was founded in 2015, as Tibetan costume was recognized on China’s national intangible cultural heritage list. Guided by singer and designer Ajia Namo, the brand builds a bridge between highland craft and international fashion language.
We do not enter the market as pure commerce alone. Visibility, cultural transmission, and design integrity come first— so that traditional dress culture can live on bodies, runways, and city streets today.
Mission
To innovate, preserve, and develop ethnic dress culture—and to connect it with the global fashion system. That is both a creative challenge and a cultural responsibility.
Positioning
Deep research into traditional dress and motifs, combined with modern aesthetics and craft methods. AJ-NAMO aims for pieces that feel fashion-forward and culturally grounded at once.
Design philosophy
“Design clothing as artworks.” The most authentic, the most ethnic, the most modern— oriented toward nature, daily life, the present, and the future.
Recent chapters explore heritage textiles such as pulu weaving, embroidery, and felt, translated into ready-to-wear silhouettes for Beijing Fashion Week, Chengdu Fashion Week, and outdoor plateau presentations.
Meet the Founder Shop Collection
- First ethnic minority brand on an international fashion week stage
- Tibet Autonomous Region cultural industry demonstration brand
- Official partner brand — Belt and Road (2017)
- Paris & New York Fashion Week invited brand
- Beijing Fashion Week 10th Anniversary — Guochao Innovation Award (2025)